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Hey Freelancers,
Cold emails asking for "15 minutes of your time to jump on a quick call" get deleted immediately. Business owners are busy, and they do not want to give up time on their calendars for someone they have never met.
The easiest way to stand out is to flip the script. Instead of asking for their time, send a quick 3-minute screen recording using Loom that shows them three simple things to fix on their website right now.
Here is how this entire workflow operates 👇
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Rapid UX and Page Speed Audits for E-Commerce & SaaS
The Opportunity: Most small business and Shopify sites have slow mobile load times, broken links, or confusing checkout flows that silently cost them sales. If you point out the exact friction points on video, they will frequently hire you to fix them.
- Target: Shopify stores doing active ad campaigns or SaaS startups with under 20 employees.
- Deliverable: A 3-minute personalized video review highlighting 2 mobile layout issues and 1 slow-loading script.
- Upsell Package: $500 to $1,200 to implement the recommended design and speed fixes directly.
Google PageSpeed Insights + Chrome Device Toolbar
You do not need expensive site audit software. Google PageSpeed Insights gives you clear, undeniable data on website performance in under 10 seconds.
- Enter the client site URL into PageSpeed Insights to uncover mobile loading bottlenecks.
- Open the site in Google Chrome, right-click, select Inspect, and toggle the mobile device icon at the top left.
- Record a 3-minute screen walk-through showing their mobile call-to-action button and loading delay.
The "No Pitch" Video Audit Message
Keep your message under 75 words. Do not ask for a call. Just give them the video link and let the audit do the selling:
I was checking out [Company Name] on mobile and noticed two small layout glitches that might be hurting your conversion rate on checkout.
I recorded a quick 3-minute screen walk-through showing exactly what is happening and how to fix it:
👉 [Link to Loom Video]
No worries if you are already handling this internally. Hope the feedback is helpful!"
💬 Quick question for you:
Have you ever tested sending a short video instead of a standard text proposal? Hit reply and let me know your thoughts!